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The St. Louis Chapter made it a strategic priority to increase the momentum of the Alzheimer's movement by increasing awareness.  By utilizing a multitude of mediums, we increased the number of earned media impressions we received in one year by 60 percent.​



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By leveraging partnerships with St. Louis' top media outlets, we launched a new initiative to increase awareness of our support services and 24/7 Helpline. With media and volunteer support, we hosted the first-ever sunrise-to-sunset caregiver phone bank in conjunction with the Longest Day Event.  In a mere
16-hour span, we served 66 NEW families​, provided support to about 150 callers, educated the St. Louis designated market area, and created an unprecedented amount of awareness by producing more than a million earned media impressions in one day.